Beginning early this year, google made some changes to their search ranking, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I started with this keyword, clevis hooks, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, as long as you dole out high quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, baby strollers , I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of competitive keywords. Now you can see, article marketing with great content is the way to go. Now imagine you have your own blog network, for instance tie down straps, then it will be easier to do article marketing.
At the end of day all you need to do is to create quality content, get people to enjoy and share your stuff, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, say this ATV winch, good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s simple and elegant, if you don’t use this tool it’s just too bad.