Beginning early this year, certain search engine made some changes to their search ranking, in the hope of furnishing it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being downgraded by google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, almost all of them are garbage, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. When I got into online marketing long time ago, I started promote the keyword, snatch block, of course with old way of link building, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, almost no plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, for instance let’s examine this one, best smartphone , in the beginning I just post to it casually, lately I added nice stuff left and right, and to my surprise, I have high ranks for some of competitive keywords. As far as SEO concerned, quality article marketing is much better than plain link building. Now imagine you have your own blog network, such as strap puller, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, publish and share with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, let’s keep building and maintaining our blogs until end of the day. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, for instance, Ratchet Buckle Chain End , nice writing, good content, published on popular site, this article is a good example of article marketing.
Last but not least, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s easy and really useful, it’s a big loss if you don’t use this tool.